We open the season with modern, anonymous shades of Gray – intellectual, artistic and refined – from mid to dark Charcoal. Bold Yves Klein and Indigo Blue highlight the Grays for an urban sportive look. Classic Bright Red is an important color for us, as it links back to our Chinese heritage and is the perfect accent to a modern man’s wardrobe: a dash of Red – a Red sock, tie or shoes – is a sartorial must for the winter season ahead. As the season progresses, we will introduce warmer autumnal tones – Browns, Camel and Brick Orange. We have worked with established British mills on developing exclusive designs that create unique color combinations. Ochre Yellow works well with the Browns and Grays. Khaki and Camouflage tones look good for the casual element to the season. Bordeaux Red and Plush Indigo Blue are the must-have colors for party season tuxedos.
We love the Chinese movie In the Mood for Love – a beautiful and super stylish love story based in Hong Kong, which inspired Inky Blues, Bold Reds and rich, modern patterns that mix Purple, Burnt Orange and Taupe. We have also been inspired by the contemporary art scene in Shanghai – fabulous modern art in Charcoal Grays and Ceramic Blues. The classic British textile heritage combined with Chinese influences helps us create a unique color story.
Blue is a key – from Inky Midnight to Electric Blue. Chinese Red as an accent is important for our brand – just a pop to stand out from the crowd! Start off with just an accent of Red, and then build up to Red shoes, jeans, etc. – the party season Red.
First and foremost, a shirt in a solid color is key for the season ahead and an easy update to a tailored look - we love Orange or Teal. Also, a statement piece of outerwear in a stand-out color, such as a Mustard raincoat, a Camo down jacket or a Cobalt Blue parka.
Color is crucial to support Bosideng's signature style. Interesting, innovative combinations keep our look modern and stimulating.