London Fashion Week Autumn/Winter 2020/2021

Creatively conscious colour reflects optimistic sense of purpose

Published for the fashion industry by the Pantone Color Institute, Pantone’s trend forecasting and colour consultancy, the Fashion Colour Trend Report is your guide to the season’s most important colour trends. This report features the top 10 colours, as well as four classic neutrals, we can expect to see on the London runway as fashion designers introduce their new Autumn/Winter collections.

According to Pantone Color Institute’s colour experts, Autumn/Winter 2020/2021 colours for London Fashion Week (LFW) reflect our desire for a substantial palette of meaningful colour. These colours expressive of a classic British sensibility offer longevity, durability and can endure. These are colours that exhibit uplift, convey an optimistic sense of fun and purpose and whose intrinsic versatility encourages creativity and instills confidence.

"Autumn/Winter 2020/2021 is a story of mindfulness as we see a stripping back of colour to the essentials,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. "Prevailing in singular colour statements, our colour story for Autumn/Winter 2020/2021 conveys a message of strength and purposefulness with a sense of optimism."