Despite all of this, no printed product can last forever. The colors in your Pantone Guide or Chip Book may appear inaccurate over time as a result of handling, fading, improper storage, and light exposure, among other factors. This is why we recommend replacing your guides every 12-18 months, depending on your usage case and storage habits.
- Handling = smearing and removing pigment from natural oils on fingertips
- Pages rubbing together = scratching or removing pigment
- Light exposure = fading
- Paper aging = yellowing effects
- Ambient moisture = accelerated paper aging
- Natural pigment expiration = faster, noticeable color variation, especially in lighter and pastel colors
Are you short on color?
Since we launched the Pantone Plus Series back in 2010, there have been three color collection additions. Check out the chart below – you could be missing over 750 colors!
Missing colors could mean lost time locating the colors that your clients and brands might be asking for that should be right at your fingertips. Also, remember that the colors we add are often derived from trend forecasting and market demand, which means keeping up with what’s relevant and important in today’s world.
Production Guides: Is My Vendor Looking At The Same Color?
As shown above, if your guide is new but your printer’s guide is even just a few years older, then your colors may no longer accurately match, which can cause unnecessary frustration, costs, and delays. Encouraging your manufacturing and supply chain partners to also keep their guides up to date can help mitigate this situation. However, this is often easier said than done, and knowing this, Pantone recommends that you always accompany your artwork and design files with a physical representation of your desired color as the precise color intent to strive for on-press.
Our Solid Chips and On-Demand Prints are designed to help you easily communicate your desired colors, as they illustrate Pantone Matching System® (PMS) Spot Colors in perforated or sticker formats that can be sent to vendors with design specifications.