Pantone Unveils Fashion Color Report for Fall 2009

Thoughtful Color Palette Addresses Need for Practicality While Attracting Consumer Attention

CARLSTADT, N.J., Feb. 13, 2009 - Pantone, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, announces the PANTONE® Fashion Color Report Fall 2009. The report features the top 10 colors for women’s fashion for fall ’09, along with designer sketches, quotes and headshots. The availability of the PANTONE Fashion Color Report coincides with the beginning of New York Fashion Week and is available free-of-charge from the Pantone Web site at www.pantone.com/fall2009.

The top 10 fall '09 colors for women are: PANTONE 19-1759 American Beauty PANTONE 18-3520 Purple Heart PANTONE 16-1143 Honey Yellow PANTONE 18-1306 Iron PANTONE 13-1006 Crème Brûlée PANTONE 16-1212 Nomad PANTONE 17-1544 Burnt Sienna PANTONE 17-1929 Rapture Rose PANTONE 15-0646 Warm Olive PANTONE 19-4125 Majolica Blue

"The fall 2009 palette is more unique and thoughtful than the typical autumnal hues of years past," said Leatrice Eiseman, executive director of the Pantone Color Institute®. "Designers recognize the desire for fundamental basics that speak to current economic conditions, but also understand the need to incorporate vibrant color to grab the consumers’ eyes and entice them to buy."

In addition to designer contributions, this season's report features insights from industry thought leaders including Tim Gunn, chief creative officer at Liz Claiborne Inc. and mentor on Bravo's "Project Runway," Nina Garcia, fashion director at Marie Claire and judge on Bravo's "Project Runway," as well as Clinton Kelly, co-host of TLC's "What Not to Wear." These fashion insiders offer consumers tips on how to stay fashionable on a budget.

According to the report, subtle contrasts make up the diverse palette for fall 2009. This season, designers play with a broad spectrum of color resulting in distinct, yet cohesive combinations. Like a painter's palette, fall 2009 offers choice and diversity, but the unexpected integration of colors is what makes it so appealing.

A natural choice during uncertain times, patriotic American Beauty, a wonderfully balanced, true red, speaks to the need for cohesiveness. Perfect for all skin tones, American Beauty is a feel-good color. Purple Heart connotes a sense of refinement and sensuality, adding an air of creativity and excitement to the top 10, especially when paired with American Beauty.

A warmer, more subdued Honey Yellow carries the 2009 color of the year, PANTONE 14-0848 Mimosa, through to fall and winter with its golden tones. Pairing Honey Yellow with its color wheel opposite, Purple Heart, will surely add a surprising flair. Or, for a more typical fall combination, group Honey Yellow with Burnt Sienna and Iron.

Strong yet understated Iron serves as the "new black," making traditional basics much more interesting. Neither gray nor brown, Iron is a grounding color that coordinates well with all colors in the palette. Crème Brûlée, a grayed-down beige, and Nomad, which bridges the gap between beige and light gray, also speak to the need for timeless neutrals. All three classics can stand alone or serve as anchors when paired with other colors.

Fall would not be complete without a seasonal favorite like Burnt Sienna, a deepened, earthy shade of orange, reminiscent of an autumn sunset. Pair this versatile hue with Nomad and Rapture Rose for a different twist. Adding spark to the fall palette, Rapture Rose artfully captures the vibrancy of fuchsia and the softness of pink. Underscored by nurturing and feminine tones, Rapture Rose enlivens the more traditionally subdued fall hues. Look for it in cosmetics as well as clothing and accessories.

Like the olive in a martini, Warm Olive, a rich yellow-green, adds a touch of elegance and sophistication to fall. When combined, this tangy, intriguing hue makes all other colors come alive. Look for it paired with Majolica Blue, a deep, mysterious teal blue with more vibrancy than the usual navy. Majolica Blue brings an exotic flair to the group, especially when paired with Burnt Sienna or Purple Heart.

The colors featured in the PANTONE Fashion Color Report are culled from the PANTONE FASHION + HOME Color System, the most widely used and recognized color standard in the world. Each season, Pantone surveys the designers of New York Fashion Week to collect feedback on prominent collection colors, color inspiration and color philosophy. This information is used to create the PANTONE Fashion Color Report and serves as a reference tool throughout the year for fashion enthusiasts, reporters and retailers.

About Pantone
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite's expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.